Would you be happy to be friends with someone who only talks about themselves, their interests, and their hobbies? Or, who only shows interest in you when they need something from you?
Yet there are many businesses that are like this friend. You don’t want to be that type of business that only remembers customers when you want them to buy something.
As a business, you want to be a good friend to your customers because that way, they’ll return to buy another product. This is where the concept of customer loyalty comes in.